CoastView Veterinary Hospital Becomes the First Fear-Free℠ Certified Practice in California

By September 21, 2018Press Releases


September 21, 2018

Laura Schultz, DVM


SAN DIEGO, Calif. – Sept. 21, 2018 – San Diego’s CoastView Veterinary Hospital has achieved what no other California veterinary hospital has done before; become the state’s first Fear-Free Certified Veterinary Practice.

“It’s official,” said the business owner and veterinarian Laura Schultz, DVM. “On August 31st we became the first veterinary hospital in the entire state of California to earn Practice-Level Fear-Free Certification. And when I say ‘earned’ I mean it. The certification process was exhaustive, yet totally worth it because it demonstrates our team’s commitment to holding pets’ emotional well-being with equal importance as their physical health.”

While every staff member is currently certified or is in the process of earning their individual certification, the hospital level certification takes Fear-Free standards of care to an entirely new level. On August 30th, 2018, CoastView Vet underwent an intensive and comprehensive onsite evaluation conducted by Dr. Stephens-Manley. This evaluation covered a multitude of individual elements ranging from the physical layout of the hospital – to management, leadership, and culture – to pet owner educational resources – to the patient experience.

The Fear-Free Initiative was developed by veterinarian Dr. Marty Becker, “America’s Veterinarian” and 17-year veteran of Good Morning America, to eliminate fear, anxiety, and stress in pets. The intensive certification courses were developed by Dr. Becker along with an advisory group which included animal behaviorists, practice management experts, and other leaders in the veterinary field.

“While we are thrilled with this achievement, it really marks the beginning point as we are actively engaged in continuing education and understand we will be reevaluated on an annual basis, continued Dr. Schultz. I’m proud of my entire team and the pet parents who have completely embraced the Fear-Free Way. They continue to inspire me as we take pet care in a new direction and truly celebrate this wonderful phenomenon; the human-animal bond.”

About CoastView Veterinary Hospital:
Founded through the vision and hard work of veterinarian Dr. Laura Schultz and her family, along with Dr. Kelly Pizzo, Dr. Dore Pei, and the entire CoastView Veterinary staff, Clairemont area pet owners now have a hometown team of experienced veterinary professionals committed to providing a lifetime of exemplary care for their pet dogs and cats.


About Fear-Free:
Developed by “America’s Veterinarian,” Dr. Marty Becker, the Fear-Free Initiative aims to “take the ‘pet’ out of ‘petrified” and get pets back for veterinary visits by promoting a considerate approach and gentle control techniques used in calming environments. Utilization of Fear-Free methods and protocols leads to reduction or removal of anxiety triggers, which creates an experience that is rewarding and safer for all involved, including pets, their owners, and veterinary healthcare teams. The end result? Calmer, more accepting patients, more compliant clients, and better veterinary care. For more information visit:

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